Elly Korving · Identity, life & business coach

A life that feels
like you.

See yourself clearly. Choose consciously.
Live and create from who you truly are.

Explore my world ↗︎A NEW PERSPECTIVE STARTS WITHIN ↓︎
The world of Elly Korving

Different paths.
A deeper connection to yourself.

Explore the different expressions of my work. Start where your curiosity takes you.

01 /
Your personal alignment blueprint

SZINN.ai

What if you had a map to guide you through your inner world and the world around you?

What if you could remember that you are so much more than your patterns, thoughts and the identity you have come to know?

Discover the world of SZINN ↗︎
SZINN Alignment Blueprint book with tablet and phone
02 /
Awareness · Identity · Transformation

110 Life & Business
Awareness

Explore identity, awareness and conscious entrepreneurship. A place to learn, reflect and create from within.

Explore 110 ↗︎
Entering Transformation — 110 Life & Business
03 /
Reconnect. Recharge. Revitalise.

Rebalance

Experience deep relaxation through light, sound and stillness at Rebalance Energy Centre in Amstelveen.

The experienceLight · Sound · Stillness
Visit usGondel 1, Amstelveen
Discover Rebalance ↗︎
ENERGY CENTRERebalanceGondel 1 · Amstelveen
The Energy Room at Rebalance Energy Centre in Amstelveen
04 /
Clarity for you and your business

Business coaching

A personal space to explore your direction, leadership and the choices shaping your business.

Work with me ↗︎
Elly Korving at a flipchart with English workshop notes
05 /
Positioning · Design · Activation

Alterego
Marketing

A strong brand begins with a clear identity. Through positioning, design and activation, Alterego helps bring your brand to life — online and in the world around you.

Discover Alterego ↗︎
Alterego Marketing brand artwork from the agency’s website
The starting point
From the inside out

What if the way you see yourself is ready to change?

Sometimes everything looks right on the outside, yet something within asks for a different direction. My work invites you to pause, recognise the patterns shaping your choices, and reconnect with what feels true to you.

Harmonic Mirror

Mirror. Guide. Bridge.

Three roles. One movement. Starting from who you are.

01Mirror

I don’t tell you who to be. We look at the patterns and beliefs shaping your choices, so you can recognise what is truly yours and what you have learned.

02Resonance

Explore where your choices, work and relationships feel in line with you, and where something asks for a different direction.

03Awareness

Notice how you perceive, react and choose. Awareness creates room to respond more consciously.

04Stillness

Pause the noise of busyness and expectations, and create space to hear yourself again.

05Imagination

Begin with a different image of yourself. Explore who you can be before that possibility becomes visible in your life.

Portrait of Elly Elizabeth Korving
The person behind the work

25 years in business.
Human first.

I know what it is to keep going. To carry responsibility. To build a life around work, until you begin to wonder where you went.

My own experience of entrepreneurship and change shaped the way I work today. I bring together identity, awareness and business to help you see yourself and your choices more clearly.

More of my story

For years I ran a family business, worked fifty and sometimes sixty hours a week, and kept all the balls in the air. I had built my life around my work, instead of my work around my life.

Until life brought me to a halt. In that stillness, I began to see myself differently, beneath the roles, expectations and patterns. Over the years, this grew into my own way of seeing: a blend of awareness, identity, resonance and entrepreneurship.

Today, that experience is the foundation of my work. Not harder. Not faster. But more real.

Client experiences

In their own words.

Experiences with personal guidance and the SZINN Alignment Blueprint.

Now I work from my own values and effortlessly attract the right clients. The journey completely repositioned me.
Chi-Ling Chu
Chi-Ling ChuBurnout coach
I gained clarity, broke through my blocks and truly got moving. So much more awareness, personally and professionally.
Rowland Porter
Rowland PorterBusiness Consultant
A true eye-opener. It felt as if I walked through a mirror that showed me who I have always been. Deep, clear and surprisingly recognisable.
Madelijn Oudegeest
Madelijn OudegeestSZINN Alignment Blueprint
View all reviews
From the inside out

Inner clarity.
Outer expression.

Alterego Marketing

25 years of brand experience. Translating inner clarity into positioning, a brand and a website that resonate.

The Realigned Branding Year

A fully guided year, from who you are to a business that is completely your expression.

Explore the collaborations ↗︎
Questions & answers

Good to know.

The questions people ask most before we start.

01Who is Elly Korving?

Elly Elizabeth Korving is a Dutch identity, life and business coach based in Purmerend, near Amsterdam. With more than 25 years of experience as an entrepreneur in branding and marketing, she guides entrepreneurs, leaders and professionals to recognise the patterns that shape their choices, and to live and work from who they truly are. She is the founder of 110 Life & Business Awareness and the creator of SZINN.ai.

02What is the Harmonic Mirror approach?

Harmonic Mirror is the way Elly works. In three roles — mirror, guide and bridge — she helps you look at the patterns and beliefs behind your choices, so you can recognise what is truly yours. The work moves through five themes: mirror, resonance, awareness, stillness and imagination.

03What is the SZINN Alignment Blueprint?

The SZINN Alignment Blueprint is a personal report created from your date, time and place of birth. Elly brings astrology, numerology and Kabbalah together into one personal story about who you are, the patterns where you get stuck and the direction your energy wants to go. You order it at SZINN.ai.

04Who does Elly work with?

Entrepreneurs, leaders, coaches and professionals who sense that something no longer fits — in their work, their business or their life — and who want to make choices from a clearer sense of who they are.

05How can I work with Elly?

Through one-to-one guidance (six or twelve months), group coaching with a weekly community and mastermind, business coaching, and online programmes such as Being the Laws of My Universe and Entering Transformation via 110 Life & Business Awareness. Every collaboration starts with a conversation.

06Where is Elly based, and which languages does she work in?

Elly is based in Purmerend, the Netherlands, and works in Dutch and English.

Your next chapter

What becomes possible
when you begin with you?

A conversation. An honest question. A little space to see what’s next.
Let’s find out whether working together feels right.

Let’s have a conversation ↗︎
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Experiences · Elly Korving & SZINN

Different journeys.
In their own words.

Read the experiences shared by people who have worked with me and explored the SZINN Alignment Blueprint.

01 · Personal guidance & programmes

Working with Elly.

Six experiences shared on ellykorving.com.

Now I work from my own values and effortlessly attract the right clients. The journey completely repositioned me.
Chi-Ling Chu
Chi-Ling ChuBurnout coach
I gained clarity, broke through my blocks and truly got moving. So much more awareness, personally and professionally.
Rowland Porter
Rowland PorterBusiness Consultant
Through the program I am living my dream. Finally clarity about who I am and what I want.
Lily Jans
Lily JansCreative entrepreneur
As an entrepreneur I was looking for depth, not vague but practical and applicable. I feel fully attuned again.
Chantal Waterman Voorhuis
Chantal Waterman VoorhuisTransformation Coach
Being the Laws brings you into the experience of deep wisdom. Never before applied so deeply to my own life.
Bert van der Neut
Bert van der NeutExecutive coach
Much more productive, new insights, better at handling setbacks. A real eye opener about who I truly am.
Ingrid Konings
Ingrid KoningsWinery owner
02 · SZINN Alignment Blueprint

A clearer view of yourself.

Twelve experiences shared on SZINN.ai.

So much has happened for me, partly through reading the Blueprint and following the SZINN programme. For years I gave no space to my emotions. By allowing my emotions and making choices from my heart, big shifts happened in my life. Now all kinds of positive things are coming my way: I speak up, have deep conversations, walk much lighter and feel the joy in my heart. I feel love and energy flowing through me. I wish this happiness for everyone.
Jolanda Eickhoff
Jolanda EickhoffSZINN Alignment Blueprint
The SZINN Alignment Blueprint is a true eye-opener. It felt as if I walked through a mirror that showed me who, in essence, I have always been and still am, even though I had lost part of myself along the way. The insights are deep, clear and surprisingly recognisable. They helped me rediscover myself, understand myself better and look at my own life with more confidence. The impact was so valuable that I decided to get the SZINN Alignment Blueprint for my family too: I believe that when you understand each other from who you truly are, more understanding, connection and space arise.
Madelijn Oudegeest
Madelijn OudegeestSZINN Alignment Blueprint
The SZINN Blueprint is such an incredible insight into who I am and who I am becoming. The words flow like sheet music: each area is a new verse and the chorus of who I am and who I am meant to become just builds on the previous insight. Such a valuable guide, something to use when guidance or reflection is necessary. This is a tool for life.
Jo Oliver
Jo OliverSZINN Alignment Blueprint
Elly's SZINN Blueprint answers questions; it gives recognition, calm and trust, and beautiful new insights. It is like a mirror that shows, from many angles, where you may grow and what to pay attention to. This Blueprint is exactly how Elly works: looking from different perspectives to complete the whole puzzle. She lets you discover for yourself what is already there. You don't have to do anything, you don't have to be anything, just be, in your purest form. We sometimes forget that. It is a beautiful experience to be reminded of it. Very valuable for yourself and as a gift to your loved ones.
Ingrid Konings
Ingrid KoningsSZINN Alignment Blueprint
While reading I felt so much recognition. It was truly a ‘know thyself’ moment. I saw the patterns where I get stuck, but also confirmation of what I already do well, and that gave me confidence and calm. The information was conveyed in a very loving and clear way. What it gave me most of all is direction. And that feels incredibly valuable. It is a beautiful gift to yourself.
Fiona Onos-le Feber
Fiona Onos-le FeberSZINN Alignment Blueprint
What a special experience the SZINN Alignment Blueprint was: it immediately gave me a lot of recognition and insight. Elly Elizabeth brings astrology, numerology and Kabbalah together in a warm and clear way, into a personal story that truly touches you. While reading I felt seen and understood. The report gave me not only confirmation, but also direction and trust. A wonderful gift to yourself, put together with great care and attention. Highly recommended.
Lily Jans
Lily JansSZINN Alignment Blueprint
The SZINN Alignment Blueprint goes through your birth chart layer by layer: your planets, your nodes, your numerology and your shadow sides. It helps me recognise patterns, make more conscious choices and understand where my energy wants to go. To me it feels like a kind of roadmap I can return to again and again, and each time discover something new about myself.
Haitske van de Sande
Haitske van de SandeSZINN Alignment Blueprint
The Blueprint helped me remember everything that is already within me. It put into words what I already felt but could not yet translate into thoughts or insights. What is interesting is that your core is illuminated, which is useful when you end up in a tunnel or want to see your path a little more clearly. Grateful!
Olaf Borkink
Olaf BorkinkSZINN Alignment Blueprint
What a special experience. From the first moment I read my SZINN Blueprint, I felt so much recognition. The confirmation was especially valuable: things I had always felt but could never quite place now had meaning. It has given me more insight into who I am, why I do certain things and where that comes from.
Arenda van Velthoven
Arenda van VelthovenSZINN Alignment Blueprint
The SZINN Alignment Blueprint showed me how important it is for me not only to feel my creative ideas, but to ground them and give them shape, step by step. The report gave me recognition, language and direction on themes like structure, trust, visibility and daring to claim my own worth.
Chi-Ling Chu
Chi-Ling ChuSZINN Alignment Blueprint
The Blueprint Elly made for me not only gives me an enormous boost of energy, it gives me a personal interpretation and confirmation of the path I am meant to follow.
Cindy Terpstra
Cindy TerpstraSZINN Alignment Blueprint
The Blueprint was beautiful and special to read about myself, especially because so much of it was strikingly accurate, which made me look at myself in a different way again.
Jessica van Eijk
Jessica van EijkSZINN Alignment Blueprint

Originally shared on SZINN.ai. Reviews written in Dutch have been translated into English.

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